1300 Flowers
TV
Digital
Direct
Design
Other
How do you help a start-up to stand out in a commoditised market? You don’t follow the market which was flogging the flower. Instead, you start celebrating it by selling the brand’s purpose: to be uplifting.
Alinta Energy
TV
Design
How do you help an energy entrant make its mark? You channel all their energy into the one thing every Australian wants, a fair go.
TV
Design
AMP
TV
Digital
Direct
Other
How do you shift modern perceptions of an iconic 160-year-old institution? You stop selling wealth solutions and start selling what mums and dads really want – to own their tomorrow.
Design
AMP Capital
What do you do when you’re asked to communicate a business model that isn't just unique, but actually defies industry orthodoxy? You introduce a new way of thinking about an old way of working.
Bible Society
Design
Direct
How do you modernise Australia’s oldest institution and persuade Australians to engage with the world’s best selling book? You reaffirm its purpose and deliver it in everything, starting with its logo.
Design
Direct
Blues Point Blues Festival Project
Direct
This project asked an important question. How do you bring awareness to Australia’s silent killer, depression, and promote the music festival in aide of it? You use the festival’s instruments as your canvass and employ them as your silent sales men.
Direct
Bonds
TV
Digital
Other
How do you help Australians fall in love with an Aussie icon, some for the first time, many all over again? You stop selling outfits alone and start selling an outlook.
Digital
Clubs NSW
TV
How do you communicate what Clubs do? You don’t. You simply celebrate the people and the communities they serve.
Crown Limited
TV
How do you refresh Australia’s perspective of Crown Limited? You show them you’re a resort with a role bigger and broader than most thought.
TV
Crown Perth
TV
How do you remain Perth’s premier destination for entertainment? You demonstrate you have something new for everyone one of you.
TV
Destination NSW
Other
How do you sell a destination that’s as famous as any yet needing more desire? You avoid the clichés and sell the emotions that create desire.
Freeview
TV
Other
What do you do when no one is listening to what the brand is saying? You stop selling the function and you start selling the thing Australians actually want: more great moments for free.
TV
Other
Point of sale
Gut Foundation Project
TV
How do you get Australians to take notice of the unspoken cancer; a cancer that kills more Australians than breast cancer? You make it impossible not to take notice of it and talk about it.
TV
Other
PR coverage
Hillross Project
How do you make financial planning a visible part of the successful and wealthy? You dispel the age old myth that success and wealth involves luck.
Invocare
TV
How do you sell the hardest goodbye of all? You help people say goodbye the way they want.
TV
Macquarie University
How do you create a compelling position in a crowded and established market? You redefine the definition of leadership, creating new meaning for your brand.
Nando's
TV
How do you create fascination in a category of blandness? You celebrate what makes you and the world interesting.
TV
Lady Gaga
Nestle Purina PetCare
TV
TV
How do you sell more cat food in a category that keeps doing the same old thing? You stop selling the food and start selling what cat owners seek - the many choices that delight their cats.
NSW Minerals Council
TV
Digital
How do you dislodge the misunderstandings that surround mining in NSW? You shed new light on how it contributes to the whole state.
Pubs and Clubs Australia Project
TV
How do you influence the government’s proposal to introduce mandatory pre-commitment? You don’t tackle the reform for what it purports to be but you show it for what it is; an attack on the things ordinary Australian’s value.
Ray-Ban Project
Digital
In a project of internal magnitude, Luxotica wanted to help their varied sales force sell more Ray-Ban. The solution was simple. Have them live the brand. Get them to feel Ray-Ban’s brand purpose. And educate them to know its reason for being.
Digital
Rheem
Direct
How do you differentiate an instant gas heater when they all look the same? You think inside the box.
Direct
Burgopack DM
Sheridan
Other
How do you change what counts when buying sheets? You invite Australians to stop counting and start feeling.
Other
Shopping Centres Managed by AMP
How do you drive traffic and build unique shopping centre brands at the same time? You leverage their local presence with universally relevant ideas.
Surf Life Saving Australia
TV
Design
How do you help an iconic movement become even more meaningful? You stop selling what your seen for and start selling what you're famous for: an attitude uniquely Australian and universally Surf Life Saving.
TV
Vividwireless
TV
How do you turn a device into a thing of demand? You make the person the product.
TV
Voodoo
Other
How do you elevate yourself above the fabric of a cluttered category? You sell the feeling that comes from using what every women has - their feminine power.
Other
Woman’s Day
TV
How do you lift a brand out of a sea of sameness that is weekly magazines? You stop selling and start being ‘one of the girls’.
TV
Zodiac
TV
How do you sell more product when your brand is lacking a point of difference? You sell what people want - a better life.
TV
