How do you help an iconic movement become even more meaningful? You stop selling what your seen for and start selling what you’re famous for: an attitude uniquely Australian and universally Surf Life Saving.
For BANJO, Story Selling is more than a line. It’s what all of our efforts go towards; the creation of great enduring Australian brand stories that sell. Why? We know stories engage more. That’s because stories make you feel more. And when you feel, you listen to what is being said. When you listen, you understand what a brand has to sell. When you understand, you want to act. And when you act, the brand sells more. And selling is what counts most.