We are

In a world of sameness. In a market dominated by holding companies. In a category consumed by itself. And in a time when legendary and lasting brand stories seem lost to fanciful, flash-in-the pan campaigns, has Banjo established itself. An agency set up against the status quo. Doing its own thing. Independent in spirit and thought. Always willing to have a go. Backing its collective instincts. Fiercely Australian. Self-conscious, at times. Self-deprecating, usually. Self-serving, never. Celebrating its clients and their brands, always. Getting on and getting it done. Having a laugh. Appreciating what each person brings. Encouraging each other to do better. Unified in purpose: to create great, enduring Australian brand stories that sell. This is BANJO Advertising.

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We do

In September 2008, two blokes began BANJO in a tin shed at Mosman Barracks. It was a casual start. The first board meeting was held with some local rabbits on the grass. A few months later we moved to McMahons Point, our creative partner joined us and the partnership was set.

Today, we have around 40 people able to deliver across every discipline. We have creatives who work on any screen and beyond; be it mass, direct or digitally based. We have designers who do everything from evolutions to originations; stationery to retail fit outs. We’ve got planners who are quant and qual; data analysts, survey programmers, group facilitators and keen observers and interpreters of everything human and non-human. We channel plan and plan media. We deal with media direct and partner with media buyers. And we have a team of talented suits who effortlessly solve client challenges.

While the tin shed feels like a lifetime ago, our humble origins remain a part of who we are today. The difference? We’re now a very sizeable and capable bunch who will answer any client brief no matter the discipline or marketing challenge.

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We think

Brands are all about stories. So ‘Story Selling’ is more than a line for us. It’s what all of our efforts go towards; the creation of great enduring brand stories that sell. We know stories engage more. That’s because stories make you feel more. And when you feel, you listen to what is being said. When you listen, you understand what a brand has to sell. When you understand, you want to act. And when you act, the brand sells more. And selling is what counts most.

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We believe

  • Every company, brand and product has a great story to sell.

  • You should always put the job in the right position before you put yourself in the job.

  • A brief is always a briefing, never just a piece of paper.

  • Assumptions are dangerous, if you don't know, ask.

  • Email is never a substitute for having a chat.

  • Truth is the best strategy anybody ever had.

  • People are always more interesting than products. Know them well.

  • Integration is an idea in action, not an organisational concept.

  • Creative should not be used to solve a strategic problem.

  • Stories don't care who authored them. Nor do we.

  • Great work is never finished, it's only abandoned.

  • Great ideas are the ones that get done.

  • The end never justifies the means.

  • Our work is for our clients, always.

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Contact

Story Selling

For BANJO, Story Selling is more than a line. It’s what all of our efforts go towards; the creation of great enduring Australian brand stories that sell. Why? We know stories engage more. That’s because stories make you feel more. And when you feel, you listen to what is being said. When you listen, you understand what a brand has to sell. When you understand, you want to act. And when you act, the brand sells more. And selling is what counts most.

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BANJO Advertising

2 McManus Street
McMahons Point NSW 2060
P: +61 2 9922 6060
F: +61 2 9922 6115
E: info@banjoadvertising.com.au

New Business
Please call Andrew Varasdi on
+61 408 349 578 or email him direct on
E: andrewv@banjoadvertising.com.au

Jobs
E: jobs@banjoadvertising.com.au

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